In the digital-first world, it is paramount to attract attention in a short period of time, in particular, when it comes to the launch of a new product. Making use of AI explainer videos is where this fits. They present an appealing, graphical means of pulling off sophisticated concepts in a brief period of time. You may be a startup launching your initial offering, or a mature brand introducing a new feature, and using AI-powered tools can help you get noticed at launch.
In this blog, we are going to delve into five clever ways to employ AI video explainer in your product launch, why using tools such as explainer video maker could make your life easier, and why an AI video app such as Invideo AI is a game-changer.
1. Build Anticipation Before the Launch in UAE
Pre-launch weeks are all-important. Artificial intelligence explainer videos can be used as a teaser to create enthusiasm. Using an explainer video maker, you can create small clips about important issues your product addresses, but without telling the entire story.
Such pre-launch teasers could be posted to the platforms, such as Instagram, YouTube Shorts, and LinkedIn. An example of this is a 30-second video of life before the product, and life with the product gives a sense of curiosity. These teaser videos can be relatively cheap and fast to create: AI animation, voiceovers, and ready-to-use templates allow creating them within a very short amount of time.
This type of treatise-like content stirs your audience and prepares them for the great day.
2. Create a Crisp Product Overview
After you launch your product, it is critical to have what is called a hero video, a clear, crisp, very down-to-the-point video of what your product is, who it is intended to be used by, and why that person can or will be interested in using it. It is in this area that AI explainer videos excel. It will help you in increasing your online business in Dubai. An overview video that is of high quality has several objectives:
- Place it on your product landing page
- Include it in launch mails
- Post on your YouTube channel
- Use it in a pitch and presentation
Using an explainer video maker, even small teams can produce professional-grade videos that used to require large production budgets. You do not have to hire actors or camera equipment; simply upload your script, images, and branding are uploaded. Animation, transition, timing, and even subtitles are done by the AI.
3. Educate and Onboard New Users
Onboarding tools are also effective in the form of AI explainer videos. Once the hype of the launch subsides, you are going to want to ensure that you sustain the momentum by ensuring that your users are able to have easy access to the understanding of how to use your product.
Producing brief instructional videos using an AI video application will also make the features of your product less mysterious. As an example, you could produce a number of videos titled as how-to as each of the videos could be devoted to a particular operation of the application or tool.
This is where Invideo AI is good at. The easy-to-use interface, template scenes, and script-to-film feature make turning FAQs or help pages into video guidance a breeze. The result? Less support and happier users.
4. Generate Shareable Social Proof
After launch, it is time to convert early user experiences into effective marketing resources. AI-generated explainer videos, you can turn your customer testimonials, reviews, and case studies into shareable content.
Here’s how
- Gather customer quotes/stats
- Visualize them by creating an explainer video maker
- Put in play some simple animation and background tune
- Sum up with the obvious CTA to experience the product
LinkedIn and Twitter are ideal sites to post such videos since professionals and decision-making individuals interact on these sites. The visual stimulations are concerned with the AI (graphic, movement, and rhythmical tempo).
Video-based social proof builds trust faster than text alone and leads to more conversions.
5. Repurpose Across Platforms
Scalability after establishing your business in UAE, is one of the greatest things about AI-generated content. You may reuse your primary explainer video in different forms:
- Make longer-form product videos into shorter Reels and TikToks
- Turn onboarding training videos into email GIFs
- Introduce voice-overs in other languages to make it global
This is easy with a good AI video app such as Invideo AI. The platform allows for re-editing, cutting, and reforming content even to any platform.
Repurposing can allow you to extend the length of your video budget, the number of people and content embedded, as well as the shelf life.
Top 5 Tools to Create AI Explainer Videos
Here are five top-tier tools to help you bring your product story to life:
1. Invideo AI
One of the most popular AI video apps on the market in UAE, Invideo AI allows marketers and creators to transform their scripts into beautiful videos within minutes. It is Fortunate enough to have stock media, voiceovers, smart animations, and auto-subtitling, which are quite suitable for product explainers. Not keen on doing something yourself and still require content on a mass scale? Then, Invideo AI is worth trying.
2. Animaker
Animaker is the app of choice when you need some simple explainers and product videos, as it supports the drag-and-drop approach and has animation templates. It provides different characters, backgrounds, and motion graphics to customize your content.
3. Pictory
Pictory works well to repurpose long-form content, such as webinars and demos, into shorter explainer-style videos. Type a URL or upload a video, and the AI will discover the highlights.
4. Renderforest
Renderforest is a branding and video multipurpose platform to create explainers, intros, and promotional clips using high-quality templates. It is easy to learn and run, and suitable for start-ups.
5. Lumen5
Lumen 5 suits when one wants to transform blog material into animated video posts. In an instant, you can visualize your written content with the help of artificial intelligence in the selection of scenes and layouts.
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Final Thoughts
Explainer videos (on AI) are no longer a trend in UAE; it is a must during product launch. These videos increase engagement and minimise friction, whether you need to build anticipation, explain difficult concepts, or onboard users.
With the assistance of such tools as Invideo AI and other explainer video creators, things that previously needed the input of a team of designers, editors, and producers can now be completed by any individual marketer or founder. The result? More effective, quicker, and intelligent product introductions.
Therefore, when you are about to launch your next best thing, perhaps adding AI-enabled explainer videos to your go-to-market strategy will be something to consider. Not only will you amaze your viewers, but leave them wanting to hear more.
