
Some days you just need to feel like yourself again. Whether your nails are overdue, your roots are showing, or your brows need that quiet reset, It’s Beauty – parlour for ladies is exactly the kind of place that gets it done right. With six locations across Dubai and Abu Dhabi, a 4.9 rating built on over 7,000 client reviews, and a team trained in European techniques, this isn’t your average walk-in spot. And yes, first-time clients get up to 50% off all services, so there’s really no reason to keep putting it off.
Russian Manicure and Nail Services That Actually Last
The Russian manicure is the signature here, and for good reason. Unlike a standard gel treatment, this technique uses an electric file to work around the cuticle dry, without soaking or cutting, which means the result sits closer to the skin, looks sharper, and holds up to four weeks without lifting at the base.
Beyond Russian manicure (from 189 AED with gel polish), the nail menu covers French manicure, classic and shellac gel options, acrylic nail extensions with full sets and refills, and nail art. Pedicure services range from a basic manicure without polish (70 AED) to a full Russian pedicure with gel polish (235 AED).
So if you’ve had that specific nail art idea saved in your phone for a while, chances are the team here can actually pull it off.
Hair Coloring, Treatments, and Cuts by Trained Stylists
The hair team works with AirTouch, balayage, highlights, and ombre coloring, and they’ll look at your hair condition before reaching for the color. If there’s been damage or previous treatments to work around, that conversation usually happens upfront.
For ongoing hair health, there’s keratin treatment (which smooths and reduces frizz for several months), deep conditioning, and scalp treatments for thinning or reactive scalps, including targeted hair loss protocols. Haircut with blow-dry starts from 299 AED. Full color from 440 AED.
Well, if your hair has been through a UAE summer, the deep conditioning package might be the most useful thing on this list.
Eyebrow and Eyelash Services: Lamination, Architecture, and Extensions
Eyebrow lamination sets brow hairs upward and in shape for four to six weeks. It’s often combined with a tint to add definition. Separate from that, brow architecture is a shaping service focused on proportion and structure — done with precision and a proper eye for facial balance.
For lashes, the options include classic extensions, 2D, Russian volume (multiple fine lashes fanned per natural lash), the Kylie effect, and a lash lift with lamination. Russian volume in particular tends to work well for clients who have found classic extensions too heavy for daily wear.
The eyebrow lamination complex starts from 275 AED. Lash lamination from 295 AED. The combined eyebrow and lash lamination package starts from 499 AED.
6 Locations in Dubai and Abu Dhabi
Wherever you are in the city, there’s likely a branch close enough not to be an event. Here’s where to find them:
- Business Bay — Iris Bay Tower, 14th floor, office 1405.
- Dubai Marina — Marinascape Mall, Trident Tower, G-floor, shop 5.
- Internet City — The One Tower, 10th floor, office 1003.
- DIFC — Sky Gardens Tower, floor C, office C4.
- Abu Dhabi — available via booking.
All six branches follow European sterilization standards: autoclaved metal tools, single-use files, and disposable consumables. It’s one of those things that’s easy to overlook until you’ve had a bad experience somewhere else.
Booking is available online or via WhatsApp. Same-day appointments are sometimes open for nails and lash services, though for AirTouch coloring or Russian volume lashes, booking ahead saves waiting.
Beauty Appointments Are Just Part of the Routine
Beauty appointments take care of the outside, but honestly, for a lot of clients, self-care doesn’t stop there. If you’re thinking about adding a fitness routine that’s just as comfortable and focused as your beauty routine, it’s worth knowing about ladies gym Dubai. Bodify operates in a fully female-only environment, offering personal training, group fitness classes, and structured body transformation programs. A natural next step for anyone building a routine that works from the inside out.
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FAQ
How long does eyebrow lamination hold at It’s Beauty?
Roughly four to six weeks, depending on skin type. Oily skin tends to break down the result a little faster. Keeping brows dry for the first 24 hours and avoiding heavy creams around the area makes a noticeable difference to how long the shape holds.
I had a bad experience with lash extensions before. Is the Russian volume different?
It can be, yes. Russian volume uses very fine individual lashes fanned out in small groups per natural lash, which feels lighter than thick classic extensions. The weight and curl choice also matter a lot. Mentioning your previous experience at the start of the appointment helps the technician make the right call.
Are prices the same across all locations at It’s Beauty?
Yes, the service menu and pricing are consistent across all branches. The same techniques, the same sterilization standards, and the same training. Whether you’re coming in at Business Bay or Marina, you’ll get the same result.
Is there parking available at It’s Beauty?
Marinascape Mall (Marina) and Iris Bay Tower (Business Bay) both have parking on-site. The Internet City branch is a short walk from the Internet City metro station. DIFC has metro access and valet parking nearby.

