
Esaad Card is a privilege for UAE residents that offers a variety of services and facilities. Registering for an Esaad Card for Golden Visa holders makes their lifestyle in the UAE much more enjoyable by allowing them to use their card to receive various rebates and privileges.
In this guide, I will outline everything you need to know about Esaad Card registration, its benefits, and how to maximize them.
Eligibility for Esaad Card
To determine whether you qualify for an Esaad Card, you should meet the following criteria:
Who is Eligible
- Golden Visa Holders:
- Holders of the UAE Golden Visa may apply for the Esaad Card. This applies to all categories of the Golden Visa, including investors and businessmen, students with excellent performance, scientists, and highly skilled employees.
- Valid Emirates ID:
- Ensure that your Emirates ID is active and reflects your Golden Visa status, as this is a mandatory registration requirement.
What If You’re Not Eligible for the Esaad Card
The following steps are available for applicants who fail to fulfill the eligibility requirements:
- Review the current eligibility criteria by consulting the Dubai Police website and the UAE government’s official websites.
- Check alternative discount programs, including Fazaa, Homat Al Watan, and Thukher, depending on individual circumstances.
- Contact Esaad Support at the phone number and email below or ICA to get help with understanding any problems.
- Regularly check www.dubaipolice.gov.ae and u.ae because government policies tend to change frequently.
Registration Process for Esaad Card
Esaad Card registration is quite easy. You need to follow the steps outlined below:

Step 1: Visit the Official Website
- Visit the official website of Esaad Card or the portal by the Dubai Police or any other portal authorized by the Federal Authority for Identity and Citizenship (ICA).
Step 2: Locate the Registration Section
- The button with the word apply now or register is at the bottom of the home page.
- This part is normally accessible, and it is usually conveniently highlighted.
Step 3: Fill Out the Application Form
- Provide Personal Information:
- You will be required to add your full name (as per Emirates ID) and your date of birth and the contact number on which you would like to be contacted.
- It is highly recommended to fill in the fields as precisely as possible because the information shall be compared to the data of your Emirates ID and Golden Visa.
- Emirates ID and Golden Visa Details:
- Emirates ID number + attach a scanned copy (front & back).
- Upload your Golden Visa proof (PDF or clear image).
If you do not know how to do the registration process for the Esaad Card, you can follow my directions on getting Esaad Card.
Step 4: Upload Required Documents
- Ensure files are high resolution (blurry images can delay approval).
- If asked for additional verification, check the “Pending Actions” tab in your application.
Step 5: Submit & Track Your Application
- Check all of your entries to be sure that you will not make any mistakes in your application.
- It takes just one more button press on the Submit button to complete the registration.
- Note the application reference number for future communication.
- Application processing requires 5-7 regular business operation days, but occasional delays can happen.
- The rejection process includes an email containing the grounds for denial together with applicable procedures.
Step 6: Approval and Card Issuance
- The verification of your application is the second step that should be carried out upon submission.
- In case successful, an email or Short Message Service (SMS) will be sent to you that your Esaad Card E-Card is ready to be collected.
- In other occasions, the card can be sent to the address that they have registered.

Contact Information for Assistance
You can make the Esaad support team contact in case of any problems with registration or any questions:
- Phone: +971 4 383 3333
- Email: info@mediaoffice.ae
Ensure you provide clear details of your inquiry for quicker assistance.
Read Also: UAE Labour Categories: Your Guide to Skills & Salaries
Benefits of the Esaad Card
Esaad Card holder under Golden Visa has various privileges that are aimed at enhancing your quality. Some of the major strengths include:
Massive Discounts on Luxury & Travel
- You may also cash in on savings, which go up to 50 per cent on flight, hotel, car rental, and theme park bookings.
- Discounted shopping in the luxury brands such as Gucci, Prada, and Rolex.
- Food benefits- Buy one, get one free meals, VIP chef tables.
Exclusive Retail Perks
- Cashback on online shopping (Amazon UAE, Noon, Carrefour).
- There is also the possibility of discounted prices on the electronics besides the home appliances and jewelry.
Premium Healthcare Savings
- You can access a discount of 30% on both Outpatient Department (OPD) services, diagnostic tests and wellness packages.
- Partner hospitals: Mediclinic, Saudi German Hospital, Emirates Hospital.
Tips for Maximizing Your Golden Visa Esaad Card Benefits
To make the most of Esaad Card UAE privileges, consider the following tips:
- Keep Your Card Handy:
- It is worth noting that any time you visit a partner establishment, the Esaad Card should be with you to enable you to get the discount or offer.
- Stay Updated:
- Regularly check the official Esaad website or mobile app for new offers and updates.
- Use Partner Directories:
- Utilize the directory of participating partners to plan your purchases and activities.
- Share Feedback:
- Provide feedback on your experience with partner businesses to help improve services.
Read Also: Dubai Family Visa: Costs, Eligibility & How to Sponsor
Esaad Card Background: Who Issues It and Who Qualifies
Before you spend time on registration, it helps to know where the Esaad card comes from and how its rules have been described by official sources. When I looked into this, the clearest official description I found was a Government of Dubai Media Office announcement from July 2022, which I summarise below. Because it is a few years old, treat it as background and confirm today’s rules with Dubai Police.
What the card is
According to the Dubai Media Office announcement, Esaad is a loyalty programme launched in 2018 by the General Directorate of Dubai Police. It is the Dubai Police that issues the card, not a bank or a private company. The same announcement says the card is free of charge for eligible holders.
Which Golden Visa holders were named as eligible
The 2022 announcement referred to holders of 5-year and 10-year Golden Visas in Dubai in selected categories, rather than every Golden Visa holder automatically. The categories listed were:
- Investors in public investment funds and real estate investors
- Entrepreneurs
- People with specialised talents and researchers in science and knowledge, such as scientists, doctors, inventors and creative people in culture and art
- Executive directors and specialised academics
- Professional sportspeople
- PhD holders specialising in engineering or science
- Humanitarian aid workers
- Outstanding university and high-school graduates
The same source says the card was delivered electronically, with details sent to eligible holders by text message, and it does not describe a separate application form. Gulf News reported the same details. If you hold a Golden Visa in one of these groups and have not received anything, the sensible first step is to check that your mobile number on your Emirates ID record is current and then ask Dubai Police directly.
What the card covers
The announcement describes discounts and exclusive offers across healthcare, education, hospitality, entertainment, real estate, restaurants and other sectors. It quoted a network of 7,237 brands and businesses in the UAE and across 92 countries at that time. Those numbers change as partners join and leave, and individual discounts are set by each partner, so always check the offer on the official Esaad channels before you rely on it at the till.
A note on contact details
The phone number +971 4 383 3333 and the email info@mediaoffice.ae appear on the Dubai Media Office page as that office’s general contact details. They are not described there as an Esaad helpline. For card questions, use the contact options on the Dubai Police website, and for general Golden Visa information see the UAE government portal.
Quick checklist
- Confirm your visa is a Dubai-issued Golden Visa and note which category it falls under.
- Keep your registered mobile number up to date, because the card was described as sent by SMS.
- Use only official Dubai Police channels for registration or replacement, and never share your Emirates ID details with unofficial sites.
- Check partner offers directly before booking, since terms vary by business.
Related guides
- UAE Visa Types: Find the Right Visa for Your Needs
- UAE Resident: Explore 100+ Visa-Free Destinations in 2026
- Dubai Business Visa: Quick & Easy Guide for Your Next Trip
- Dubai Azad Visa: Apply Now!
- How to Check Visa Fine in UAE: Easy Online Guide
Final Words
The Esaad Card is a wonderful luxury for UAE Golden Visa holders as you can receive various services that improve your life. From basic registration and learning about various aspects of the card, users can access and begin embracing the many benefits of getting a council and using the card. If you have any questions or need any help, feel free to contact the support team. More of this should be taken full advantage of and embraced now that the company is recognizing the fact that the individual is a member of the UAE community.
Start your registration now at [official link]

